Fitness studios keep clients on track with photos, social media
By Dorene Internicola
NEW YORK (Reuters) - Need a little extra encouragement to shape up in time for that wedding, class reunion or vacation?
Boutique fitness studios are keeping track of clients' progress with methods ranging from videotaping their workouts to measuring their fat, to posting a friendly nudge on their Facebook pages.
Gregory Chertok, a sports psychology consultant with the American College of Sports Medicine, said research has shown that even small amounts of social support can produce large and lasting gains in physical activity.
In a 2007 study by Stanford University in California, researchers showed that even a simple, computer-generated phone call could be effective in motivating the sedentary to exercise.
“These exercisers are being held accountable by their fitness studios to a degree,” he said.
AKT InMotion, a New York/Connecticut chain of dance and circuit-based interval training studios, offers a $2,000, personalized, eight-week exercise and nutrition program. It includes periodic body measurements and is supervised by a fitness concierge.
Anna Kaiser, founder of AKT, said photographs and measurements are taken every two weeks to track progress.
“A client will say ‘I still feel fat’ because you don’t actually see that you’re changing, so it helps,” said Kaiser, who added that measurements were private and optional. Continued...