London Frieze art fair: something for everyone, at a price

Wed Oct 15, 2014 12:14pm EDT
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By Michael Roddy

LONDON (Reuters) - From an installation of a Venezuelan-themed Internet cafe to brothers from Japan serving soup made with radishes from the Fukushima nuclear disaster zone, the London Frieze contemporary art fair that opened on Wednesday is nothing if not varied.

Since it began in 2003, Frieze London has grown to become one of the world's largest art events, in a league with Art Basel.

This year 162 galleries are represented inside an enormous temporary structure erected for the occasion in Regent's Park, while another 127 galleries are participating in the nearby Frieze Masters -- for works created before 2000.

Attendance numbers are not yet known, but according to the fair's organizers, the important thing is not how many but who.

"Of course it's all about the quality of attendance and it seems there are a lot more collectors this year than in previous years," Matthew Slotover, a co-founder of the fair, named after the Frieze art magazine, told Reuters.

"It seems really buzzy and the response from the galleries is that they like it," he said.

A theme of this year's fair is performance art, and so it was that during a media and VIP preview on Tuesday, 30-year-old Matthew Lutz-Kinoy of New York City was there to perform.

In a cubicle with paintings on the walls and dish-like ceramics on the floor, Lutz-Kinoy yelled out lines from a script he held in his hand while he moved from painting to painting.   Continued...

A visitor passes Richard Prince's untitled artwork at the Frieze Masters in London October 15, 2014.  REUTERS/Luke MacGregor