Factbox: The race is on for the 'holy grail' of sweeteners
By Chris Prentice and Marcy Nicholson
NEW YORK (Reuters) - Major food suppliers and trade houses have been diving into the stevia market since 2008, when U.S. regulators deemed sweeteners made from the South American plant safe for consumption.
Below are some key players in this growing market.
*ARCHER DANIELS MIDLAND
Archer Daniels Midland Co, a major player in the U.S. corn syrup market and global commodities trade, this month completed a $3-billion acquisition of Wild Flavors, looking to expand in the fast-growing "natural" markets.
ASR Group, the world's largest vertically-integrated sugar refiner, launched its first stevia product, a blend of sugar and stevia, in February 2012. Continued...