World Chefs: Profanity-filled 'Thug Kitchen' cookbook urges healthy eating

Tue Nov 11, 2014 4:09am EST
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By Patricia Reaney

NEW YORK (Reuters) - Michelle Davis and Matt Holloway's mission was simple: They started an expletive-laced recipe blog to inspire people to eat healthy plant-based foods and it was so successful it resulted in their first cookbook, "Thug Kitchen."

Originally the blog, which received a glowing endorsement from actress Gwyneth Paltrow, and the book were anonymous. But as the publication date neared, the pair of 29-year-olds based in California revealed their identities.

Davis and Holloway, whose foul-mouthed trailer for the book has had nearly 770,000 views on YouTube, spoke to Reuters about the vegan cookbook that landed on the U.S. bestsellers list and why they verbally abuse readers to eat healthier foods.

Q: Why did you start a food blog?

Davis: We were both working shitty day jobs and wanted to be more creative at some point in our lives, so we started the blog as a way for me to work on my recipes and for Matt to work on his photography.

Q: Where did the title for the book "Thug Kitchen" come from?

Davis: We've always thought of thug as an attitude and we wanted people to take control of their plate and get bad-ass in the kitchen. We thought it was a good way to convey that.

Q: The book and the website are full of profanity. Are you concerned that it could offend some people?   Continued...

Michelle Davis and Matt Holloway are shown in Los Angeles, California, in this October 1, 2014 handout photo provided by Matt Holloway. REUTERS/Matt Holloway/Handout via Reuters