Beware harming your 'personal brand' on social media

Mon Sep 21, 2015 7:54am EDT
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By Pamela Eyring

(Reuters) - Facebook CEO Mark Zuckerberg recently announced that on August 27th, “1 in 7 people on earth used Facebook to connect with their friends and family” -- which means about 1 billion people in a single day.

It's a startling statistic and it means human connectivity is evolving at an exponential rate. It also means that when we are online someone, somewhere is watching what we’re doing, what were saying and what we’re posting.

Because of the higher level of visibility social media brings to our lives, it’s important to apply the golden rules of etiquette, manners and respect to your online life just as you do in real life, helping ensure you build and maintain your personal and professional brand now and into the future.

TMI – too much information?: Social media is the perfect vehicle for the narcissist in all of us, with many users believing that we are the stars of our own little movie.

But that doesn’t mean we are and not everyone is interested in the minutiae of our daily lives. Whether lamenting about missing out on the perfect parking space at the grocery store or sharing intimate secrets of a broken relationship, the simple fact of the matter is, no one really cares to read the constant details of your daily life.

So do yourself a favor and edit your postings before updating by asking yourself, “Is this an important detail that my friends and family (and their friends and family) really need to know or is it TMI?”

Negativity: No one likes a 'Debbie Downer' and online negativity can adversely influence both your personal and professional relationships.

On personal social networks like Facebook and Twitter, posting negative comments online can be viewed as passive aggressive or simply mean-spirited.   Continued...

A logo of Twitter is pictured next to the logo of Facebook in this September 23, 2014 illustration photo in Sarajevo.  REUTERS/Dado Ruvic