Matchmaking seen as potential game changer in online job search market

Thu Nov 19, 2015 1:03pm EST
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By Patricia Reaney

NEW YORK (Reuters) - Just as social media changed how people find love and marriage, with research showing about 22 percent of U.S. couples now meet online, an Internet dating website is betting its matchmaking techniques will help people find the perfect job.

In March 2016, eHarmony plans to launch Elevated Careers, an online employment service that will put the compatibility matching techniques it has used in pairing couples to the test in the career market.

If they get it right, recruitment and human resource management experts say the approach could transform the recruitment industry.

"It could be a game changer," said Michael Haberman, a human resources consultant, writer and co-founder of Atlanta-based Omega HR Solutions, Inc. "I would think in today's world of big data that it certainly would have a potential for working.", and are among the largest employment websites. A variety of apps are also designed to simplify, streamline, track and speed up the process.

eHarmony uses questionnaires and algorithms to match couples. Its website claims 438 people get married everyday as of result of its compatibility matching.

Dan Erickson, director of special projects at Elevated Careers by eHarmony, said it will take job recruiting to the same level, matching compatibility by skills and background, personality and culture.

"We are trying to take that matching compatibility expertise that eHarmony has developed in the online dating world and bringing that to careers," he said.   Continued...