Q&A: Life Lessons from the man who gave us Bieber

Thu Jul 14, 2016 12:47pm EDT
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By Chris Taylor

NEW YORK (Reuters) - Scooter Braun made his name as the man who discovered music phenomenon Justin Bieber nearly 10 years ago.

Today, the talent roster of his management firm works with a number of big names, like Kanye West, Black Eyed Peas and Carly Rae Jepsen, which landed him on Time Magazine's 2013 list of the world's 100 Most Influential People.

For the latest in Reuters' Life Lessons series, Braun, 35, talked with us about how his philosophy about life and money stems from world events of seven decades ago.

Q: What life lessons were impressed on you at an early age?

A: The fact that my grandparents were Holocaust survivors has played a significant role in my life. My grandmother is 87 now, and was only 15 when she was in Auschwitz. My grandfather died when I was 14, and he was in Bergen-Belsen and Dachau. So be grateful for your life, because nothing is guaranteed. Everything could literally be taken away from you tomorrow.


Scooter Braun and Justin Bieber attend the 3rd annual Tribeca Disruptive Innovation Awards during the 2012 Tribeca Film Festival at NYU Paulson Auditorium in New York April 27, 2012. REUTERS/Andrew Kelly