Cheers! Life Lessons from Boston's beer king Jim Koch
By Chris Taylor
NEW YORK (Reuters) - Next time you knock back a cold Sam Adams beer, you have one man in particular to thank for it: Jim Koch.
The co-founder of Boston Beer Company comes from a long line of brewers, and culled the original Sam Adams formula from his great-grandfather's old recipes. But it was Koch who built the company into the premier craft brewer in the nation, taking on the big boys like Anheuser-Busch.
For the latest in Reuters' "Life Lessons" series, the 67-year-old sat down to toast a life that has gone from cold-calling Boston bartenders to sitting astride a $2-billion success story.
Q: Growing up in southern Ohio, who exactly were you learning from?
A: My grandparents lived on a farm, my mother was an elementary school teacher, and my dad was a brewmaster. So from my grandparents I got good values, from my mom I learned about the importance of education, and from my dad I got an appreciation of beer. So I guess it was in my blood.
Q: Was your first job in a brewery? Continued...