Add a dental check-up to the weekly shopping list

Fri Sep 12, 2008 8:48am EDT
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By Thomas Clarke

LONDON (Reuters Life!) - Next time you visit your local supermarket, a quick dental check-up could be just another item on your weekly shopping list.

The owner of a celebrity dental clinic in Britain has teamed up with British retailer Sainsbury's to offer consumers tooth care in the supermarket aisle from next week.

The clinics will offer shoppers check-ups from 16 pounds ($28.17) and the man behind the move Lance Knight believes it can 'revolutionize' dentistry across the country.

"It is all about putting the patient first and providing them with a service that's straight forward and at the right price. We intend to open from 8 a.m. till 8 p.m. offering the public seven day access to the dentist making it more convenient for them," Knight told Reuters.

He said cost of seeing a private dentist and the difficulty of finding a state healthcare funded one often means that dental care is something that people put off.

"Our aim is to make the service available to many more Sainsbury's customers across the country," Knight said.

The first clinic will open in a Sainsbury's store near the northern English city of Manchester and more could follow.

Going private can be an expensive business, a porcelain crown will set you back 700 pounds and a dental implant can cost upwards of 2,000 pounds per tooth according to research conducted by the British Academy of Cosmetic Dentistry.   Continued...