FACTBOX: Statistics on U.S. fantasy sports
(Reuters) - Fantasy sports statistics: * 27.1 million Americans and 2.8 million Canadians play fantasy sports. * Total value of U.S. fantasy sports, including services, products and contest fees is $800 million. * Women make up 20 percent to 25 percent of the overall fantasy market, but men still account for 90 percent of the spending. * 75 percent play fantasy football, 40 percent fantasy baseball, 31 percent fantasy racing, 22 percent fantasy basketball, 14 percent fantasy hockey, 13 percent fantasy golf, 12 percent fantasy college football and 9 percent fantasy soccer. * Twelve percent of Americans attended a Major league Baseball game at least once a year, compared with 78 percent of fantasy sports players. The figures for a National Football League game are 9 percent and 60 percent, respectively. * 60 percent of fantasy sports players know the other participants in their leagues and live within 150 miles of each other. * Total revenue for U.S. sports websites is expected to reach $2.96 billion in 2012, up from $1.49 billion in 2007, driven by online advertising spending * The cost of buying a mid-tier paid search ad on Google for the keyword "fantasy football" in August cost $1.40 per click on average, compared with 63 cents across all keywords. Sources: Fantasy Sports Trade Association; eMarketer; SearchIgnite Average monthly U.S. unique visitors to leading sports websites, June 2007 through May 2008: Website Visitors (thousands) Yahoo Sports 20,644 ESPN 20,430 Fox Sports on MSN 16,291 NFL Internet Group 12,326 MLB.com 10,452 AOL Sports 9,227 College Sports TV 5,720 Sports Illustrated sites 5,502 NBA Internet Network 5,173 CBS Sports 4,870 World Wrestling Entertainment 4,784 NASCAR.com 3,727 FUN Technologies 3,211 Jump TV Inc 3,068 Fantasy Sports Ventures 2,761 The NHL Network 2,397 STACK Media 2,173 USA Today Sports 1,854 About.com Sports & Recreation 1,774 Demand Sports Media 1,743 Comcast.net Sports 1,686 Sportgenic 1,639 NBC Sports 1,011 Source: comScore Media Metrix (Compiled by Ben Klayman in Chicago) ʘ
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