New Elmo and Guitar Hero top 2008 toy wish list
By Aarthi Sivaraman
NEW YORK (Reuters) - The new "Guitar Hero World Tour" video game and a life-like Elmo doll that cracks jokes and sits with his legs crossed will be among childrens' "most wanted" this holiday season, according to toy industry executives.
In a sign that parents will be looking for value, this year's hot-toy list -- predicting what will fly off the shelves during the holidays -- by industry veterans Jim Silver and Christopher Byrne, is mostly made up of toys and games that cost less than $80.
"Parents don't look for bargains in terms of cheap," said Silver, who is the editor-in-chief of toy-trade publisher aNb Media. "They look for price value. They don't mind spending $200 for an iPod. They don't want to spend even $10 if they don't find value."
Silver and Byrne released the list as they launched a toy Web site on Wednesday called www.timetoplaymag.com , after almost 10 years of creating a similar hot list for Toy Wishes magazine.
Fisher-Price's Elmo Live, which made it onto their list, is an interactive plush toy that can sing, tell jokes and stories, and play games. It will sell for about $59.99 and be in stores from October 14.
Not all popular toys this season will be expensive.
For example, Spin Master's Bakugan, a small toy that can fit in a child's hand and transform into action-figure warriors, is a hit among kids ages 5 and up, and costs as little as $4.99.
"That's a phenomenon we started looking at with Pokemon when it first came out," Byrne said. "The hot toy is not prohibitive. Whatever the individual family's economic situation is, (the kids) have the cool thing." Continued...