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LONDON (Reuters Life!) - The Pet Shop Boys' pop career will be honored with a gong for Outstanding Contribution to Music at next year's Brit Awards, organizers said on Monday.
The pop duo, made up of Neil Tennant and Chris Lowe, will follow in the footsteps of previous winners such as Oasis and Paul McCartney who picked up last year's award.
"Since their first Brit Award over 20 years ago, Neil and Chris have produced a fantastic body of work with songs that truly were the soundtrack to a whole generation's lives," said Ged Doherty, chairman of the Brits committee.
"The Pet Shop Boys have since become one of the most influential groups of the modern era and are deserving recipients of the award."
The Pet Shop Boys have notched up four number one singles and 22 top 10 hits since they formed in the mid-80s.
Their first major hit was "West End Girls" which topped charts all over the world in 1986.
The duo will receive the award at the 2009 Brit Awards to be held at Earl's Court in London next February.
Reporting by Michael Holden