Street photographer has fashion world's attention

Wed Jan 21, 2009 3:06pm EST
 
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By Marie-Louise Gumuchian

MILAN (Reuters Life!) - Street snapper The Sartorialist is expanding from blogs to books, hoping fashion fans will pin his pictures of everyday people on their walls to inspire the way they dress.

Scott Schuman, a fashion industry veteran-turned blogger, has become a favorite among fashionistas around the world for his photos of people who catch his eye on the street.

His blog thesartorialist.blogspot.com/ has become required reading for the fashion industry and he was named one of Time Magazine's top 100 design influencers.

"For me it's about being able to be inspired by someone without having to try to be like them," Schuman told Reuters in an interview during Milan's menswear fashion shows this week.

"The message is to make up your own story, and hopefully keep your mind open enough ... In a sense ... guys can look at a woman's outfit... be inspired ... before they just would never even have thought they could look at a woman and be inspired."

Schuman, who also has a column in GQ magazine and a guest blog on style.com, is now set to publish a book in September. There will be a paperback version and a hard cover "bespoke" version.

"I want people to really look at it, use it, be inspired, rip the pages out and put them up on their wall ... really to have a relationship with the book," he said.

Schuman, in his 40s, hardly ever takes pictures of models and his subjects are of all ages, races, shapes and sizes.   Continued...

 
<p>Blogger and photographer Scott Schuman poses during men's Milan Fashion Week in downtown Milan, January 19, 2009. Street snapper The Sartorialist is expanding from blogs to books, hoping fashion fans will pin his pictures of everyday people on their walls to inspire the way they dress. REUTERS/Alessandro Garofalo</p>