Economic blues helps Cupid find online targets
By Walker Simon
NEW YORK Feb 13 (Reuters Life) - It's crippling for businesses but the credit crisis is giving Cupid a boost ahead of Valentine's Day as more people hunt online for mates to weather the economic storm.
Unlike other companies where revenues are slumping and layoffs are climbing, online dating sites seem to be resistant to the recession.
Internet dating sites usually see a spike in would-be Romeos and Juliets in the build-up to Valentine's Day but hard times this year have driven it higher.
"In a tough economy, you want someone to appreciate you for who you are and not because of your jobs or material possessions," said eHarmony chief executive Greg Waldorf.
There may also be practical considerations as well, added Markus Frind, chief executive of plentyoffish.com.
"When times are tough people want to get together to share the rent (and) buy groceries together to save costs," he said.
The ballyhooed buildup to the romantic day is always good news for online dating sites.
"The advertising and media hype surrounding Valentine's Day has put pressure on singles to look at February 14 as the day of reckoning," said Digicraft dating site expert David Evans. Continued...