Dolce & Gabbana launch luxury make-up line

Wed Mar 4, 2009 2:44pm EST
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By Marie-Louise Gumuchian

MILAN (Reuters Life!) - Italian designer duo Dolce & Gabbana, among Milan's top fashion names, are branching out from dresses to lipsticks, launching a make-up line they say they have been dreaming of for years.

Extending their creativity to the cosmetics industry, Domenico Dolce and Stefano Gabbana have turned to the Sicilian and Mediterranean roots of their brand for the range, modeled by Hollywood actress Scarlett Johansson.

"We have been dreaming of Dolce & Gabbana make-up for years," Stefano Gabbana said in emailed comments to Reuters.

"If it was the right time we don't know ... We have followed our instinct and we went on, also because it was a long time that we have been thinking about a make-up collection."

Assisted by make-up artist Pat McGrath who has worked at their shows for more their 10 years, the designers say they were at the helm of every step in the making of the range.

"It was a studied and searched project, more than usual, because for us it was completely new and we wanted to do it very well," Gabbana said, adding the lipstick was his favorite.

The designers are known for their use of gold embellishments and the line's packaging has pure metal gold. Products include eyeshadow named "Guilty" or "Elegance" and lipsticks called "Drama" and "Devil." Prices range from 21 euros ($26.33) to 49 euros.

"We decided to call some of the products with the names of some important objects for us and for our brand," Dolce said.   Continued...

<p>Italian design duo Domenico Dolce (R) and Stefano Gabbana acknowledge applause after their Dolce &amp; Gabbana Fall/Winter 2009/10 women's collection show at Milan Fashion Week March 2, 2009. REUTERS/Stefano Rellandini</p>