Fries and a workout? Living healthy can be quite illogical

Thu May 28, 2009 10:25am EDT
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By Miral Fahmy

SINGAPORE (Reuters Life!) - A burger lunch and then a lettuce dinner. A cigarette after a long run. Pizza and beer to battle the blues. Sounds normal? It is, with a survey showing most people's attitude to healthy living is quite illogical.

More than half the 10,300 people polled in the global "Healthy Living" survey, conducted by market research firm Synovate, revealed they eat anything they want, when they want, with a third saying they loved fast food too much to give it up.

A third also said they tended to eat more unhealthy junk food when feeling down.

But one in four people surveyed in 12 countries also said they did something to compensate for unhealthy habits such as exercising, or cutting back on food, cigarettes or alcohol, with that number rising to one in seven of all Chinese polled.

"These attitudes may not make complete sense, but when it comes to food, health and weight management, people are inherently contradictory," said Steve Garton, executive director of media for Synovate.

"We did the same survey in late 2007 and it seems people are no less confused about food now than they were then. It all comes back to whether we think of food as pleasure or food as fuel... and it seems that most people vacillate between the two."

While nearly half of all Americans and Britons say they can't give up fast food, the study reveals Bulgaria as the world's most junk-food addicted nation, where nearly 70 percent of respondents head to a fast food joint on a regular basis.

Least susceptible to the taste of fast food were the Swedes and the Malaysians, with only one in five people in both countries agreeing that they need to eat it.   Continued...

<p>Garlic fries are displayed during a media food tour at Yankee Stadium in New York April 15, 2009. REUTERS/Eric Thayer</p>