U.S. stars pushing America to dance to Europe's beat

Thu Aug 27, 2009 1:34am EDT
 
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By Michelle Nichols

NEW YORK (Reuters) - Electronic dance music with heavy bass, unknown vocalists and mixed by club disc jockeys regularly tops pop charts in Europe but in America such music has been an underground genre with little mainstream success.

While disc jockeys such as Moby, Fatboy Slim and Paul Oakenfold have had a string of mainstream hits in Britain, their success as artists in the United States has been limited to the dance chart, with rare appearances in the Billboard Hot 100 chart which ranks the most popular songs of all genres.

But French DJ David Guetta predicts that will change, saying U.S. hip-hop and pop stars featured on his new album "One Love", which was released this week, so embraced the genre that they could boost its mainstream appeal in the United States.

"It's my fourth album so I was looking for a new sound and a lot of people here in the hip-hop industry and in R&B are feeling a bit like they are going in circles and using the same recipe," Guetta told Reuters in an interview.

"If all those big American acts are interested in this kind of sound I think it means it's going to be really big in America in the next year," said Guetta, who also helped produce the Black Eyed Peas current No. 1 U.S. hit "I Gotta Feeling."

"There is a real American brand embracing it," he said.

Guetta's new album features stars such as Kelly Rowland, will.i.am from the Black Eyed Peas, Akon and Ne-Yo and has already produced No. 1 hit singles in Britain, Australia, France and other European countries, and two singles that made it into the Billboard Hot 100, peaking at No. 76.

"Guetta knows what he's doing here. Bring America to the club? Nah. He'll bring the club to America," wrote Los Angeles music critic Mikael Wood.   Continued...

 
<p>French DJ David Guetta poses for a portrait in New York August 24, 2009. REUTERS/Eric Thayer</p>