Weddings, The Beatles, and no cats online - it must be 9/9/09

Wed Sep 9, 2009 2:00pm EDT
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By Belinda Goldsmith

SYDNEY (Reuters Life!) - Whether 9/9/09 is deemed lucky or a day to avoid, the rarity of Wednesday's date has inspired loving couples, restaurants and even a movie studio to mark the occasion across the globe.

While the date looks good in marketing promotions, such a Dominos pizza chain which is offering gift certificates to people turning 9 or 99 on 9/9/09, it also represents the last repeating, single-digit date for almost a century (until January 1, 2101).

The movie "9," a computer-animated fantasy about life after the apocalypse, has pegged its opening to 9/9/09 while restaurants dotted across the United States are offering special meal deals for $99 or, for recession-hit wallets, $9.09.

In Florida, one county clerk's office is offering a one-day special of weddings for $99.99 on 9/9/09.

In Britain, where 999 is the emergency call number, the date has sparked a wedding rush, according to the BBC, and is predicted to be especially popular for emergency service workers.

AOL website, aware that cats are meant to have nine lives, is trying to kill them off on the Internet for at least one day, calling for a web-wide ban on cat-related coverage to protest all the cute online cat photos and videos.

Editor-in-Chief Stephen Lenz said nearly 50 websites had joined the campaign "9/9/09 =^..^= #NoCats"

"Our feline overlords have sneakily solidified themselves as a staple of the interweb humor we love so dearly," Lenz said in a statement.   Continued...

<p>People queue outside HMV's Oxford Circus store prior to the launch of The Beatles: Rock Band game, in London September 9, 2009. REUTERS/Kieran Doherty</p>