Ungaro hires Lindsay Lohan for fashion "electro-shock

Wed Sep 9, 2009 7:55pm EDT
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By Sophie Hardach

PARIS (Reuters) - Actress Lindsay Lohan has teamed up with fashion house Emanuel Ungaro to give the aging brand an "electric shock," its president said on Wednesday.

Lohan's role as "artistic adviser" will be to feed ideas to newly appointed chief designer Estrella Archs, Ungaro's president Mounir Moufarrige told Reuters in a phone interview.

"She's a super consumer and super consumers have ideas to contribute to the elaboration of a collection," he said. "The brand is getting an electro-shock treatment."

The first collection will be unveiled on October 4.

Lohan is known for her love of fashion and shopping, but over the past two years her creative endeavors have been eclipsed by drinking and drug problems.

The 23-year-old was briefly jailed in 2007 after being convicted of drink driving and cocaine possession, and made to wear an electronic monitoring ankle bracelet.

Moufarrige said he was not worried about Lohan's reputation. "With the pressure they live under, especially those of a younger age - I don't know any celebrities with no controversy," he said, speaking by phone from New York.

"Marilyn Monroe, Marlene Dietrich, they all had controversies, and anyway fashion is always controversial. I'm not bothered."   Continued...

<p>Actress Lindsay Lohan talks to the media before the Charlotte Ronson collection show at New York Fashion Week February 13, 2009. REUTERS/Carlo Allegri</p>