Free massages, merchandise -- for female models only
By Basil Katz
NEW YORK (Reuters Life!) - A lounge in New York City is offering free massages, free food and free merchandise -- for female fashion models only.
Dozens of models turn up daily at The Model Lounge, located in the basement of Delicatessen, a trendy restaurant and bar in Manhattan's Soho neighborhood.
"All models love getting free stuff," said Chanel Iman, a popular model who visits the lounge regularly. "But I just came here to charge my phone before my next casting."
To gain access a model has to get a membership card, which doubles as a voucher for freebies or heavy discounts from sponsors -- of which there are many.
During New York's semi-annual Mercedes-Benz Fashion Week, the lounge, which opened in June, provides free transportation for the models.
They also use the lounge to read magazines, check e-mails, change their clothes, have a snack or get pampered.
Vans, a California-based shoe company is currently the lounge's biggest sponsor, gives away shoes, jackets and bags in hopes the models will be photographed wearing them.
Founder Bernard Smith, who also runs a marketing agency, said the lounge is a good idea for its corporate sponsors. Continued...