Margaret Atwood on tweeting and touring new book
By Mathew Cowan
LONDON (Reuters Life!) - On the verge of her 70th birthday, Booker prize-winning Canadian author Margaret Atwood is forging into new territory to promote her latest novel "The Year of the Flood."
She is blogging, tweeting, peddling ringtones through the website yearoftheflood.com and will run a YouTube competition.
Reuters TV Technology Correspondent Matt Cowan spoke to Atwood on a rooftop just off London's Piccadilly Circus.
Q: HOW DID YOU GET HERE?
A: I'm zero-footprinting the entire thing. Zero footprint is a carbon offset and carbon-reduction design company, so they will not only tell you how much you're using but tell you how to use less and offset what you do use.
Q: DO YOU FEEL LIKE YOU'RE MAKING A DIFFERENCE WITH THIS GREEN BOOK TOUR?
A: First of all, the problem is huge so me individually making a difference? Doubtful. Getting some ideas out? Yes. Raising a bit of money and quite a lot of awareness for our RSPB (Royal Society for the Protection of Birds), Birdlife International, the mess we're in - quite a bit.
Q: THAT SOUNDS LIKE A WARNING ABOUT OUR BLIND BELIEF IN TECHNOLOGY AND PROGRESS. Continued...