Black Friday shoppers tweet, friend and clip

Sun Nov 29, 2009 8:16am EST
Email This Article |
Share This Article
  • Facebook
  • LinkedIn
  • Twitter
| Print This Article | Single Page
[-] Text [+]

By Nicole Maestri

SAN FRANCISCO (Reuters) - Before deciding where to buy a laptop for his daughter on Black Friday, Nate Bryan was scouring the web for deals. But he was not just looking at retailers' websites.

"I use Twitter and Facebook a lot for Black Friday," he said, referring to the day after Thanksgiving when retailers open their doors early and offer eye-popping deals. "People interested in computers post what they see online."

Bryan, who lined up on Thanksgiving Day outside of a Best Buy in Springfield, Pennsylvania so he could buy a $500 laptop when the store opened on Friday, said he was using sites like Facebook and Twitter to shop smarter.

"I spend more time online doing anything that will save me money," he said.

Before heading to stores this Thanksgiving weekend, many consumers scoured Facebook, Twitter and websites that track Black Friday sales to decide where they wanted to shop.

To win the business of these deal-driven consumers, an increasing number of retailers, including J.C. Penney Co Inc, Target Corp and Kohl's Corp are experimenting with social media this holiday.

Twitter feeds were clogged this week with retailers trying to drum up excitement for the Thanksgiving weekend, which is seen as the official kick-off of the holiday shopping season.

J.C. Penney tweeted about its 4 a.m. post-Thanksgiving day store openings, while Office Depot highlighted its Black Friday deals, including a Vivitar digital camera bundle, complete with a case and mini tripod, for $49.99.   Continued...

<p>Shoppers line up for Black Friday sales at the Disney store in Glendale, California November 27, 2009. Americans headed to department stores in droves in the dead of night on Friday to kick off the holiday shopping season, though many said they had pared back how much they would spend on family members and on themselves. Black Friday, the day after U.S. Thanksgiving, is often the single busiest shopping day of the crucial holiday season, which accounts for nearly one-fifth of the retail industry's annual sales. REUTERS/Phil McCarten</p>