New York Fashion Week tries on "green"
By Rebekah Kebede
NEW YORK (Reuters) - New York Fashion Week is the place to spot new trends and, if this season's event is any indication, going green is definitely in style.
Sponsor Mercedes-Benz aimed for the semi-annual event to be carbon neutral for the first time, and several of the designers unveiling fall and winter 2010 collections emphasized organic materials and sustainable designs.
Mercedes-Benz said it bought enough carbon offsets to have net zero carbon emissions at the huge tents erected in Manhattan's Bryant Park, where many of the shows are staged and require power and heat.
"Fashion is using a lot of fuel and heat. It's a win-win all around," said Fern Mallis, senior vice president of IMG Fashion which organizes the event.
Some observers noted a greener Fashion Week is a sign that ecological consciousness is no longer a fringe interest.
"This whole issue of sustainability has become very mainstream now," said Patti Pao, founder of the New York City-based market research firm Pao Principle.
"It's become something that is sort of chic and OK to talk about, and so the fashion industry has embraced that and has really taken that cause ... under their wing," she said.
SOCIALLY CONSCIOUS CLOTHING Continued...