Apple's iPad takes video gaming seriously

Thu Apr 8, 2010 5:01pm EDT
 
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By John Gaudiosi

RALEIGH, North Carolina (Reuters) - Apple's iPad tablet computer hasn't been out a week yet but there are already over 830 video games that have been developed to suit the large format, high definition, multi-touch screen.

That number doesn't even include the nearly 25,000 iPod Touch and iPhone games that will also play on Apple's latest gadget which is a mix between a smartphone and a laptop but also clearly aims to cater for the growing numbers of gamers.

"The iPad is the fourth step in the gaming evolution," said Gonzague de Vallois, senior vice president of publishing at Gameloft.

"The first being the microcomputer, the second being the game console and the third being smartphones. Each of these platforms revolutionized gaming in its own way."

Apple has already sold over 500,000 iPads and Morgan Stanley analyst Katy Huberty forecasts the tech giant will ship 8 to 10 million iPads this year worldwide.

"Can the iPad sell 5 million devices in the first year without games and apps? Probably," said Kevin A. Wood, vice president and senior analyst of Technology Market Insights at research firm Infogroup/ORC.

"However, Apple's ability to re-define this space of the computing world will be dependent on its ability to sustain excitement. Apps and games redefined what a smartphone was and what it could be used for, and we suspect that will be the same situation for the iPad."

Peter Farago, vice president of marketing for research firm Flurry, said just over a third of the 2,300 plus apps currently available for iPad on iTunes.com are games, with entertainment apps ranking a distant second with 14 percent.   Continued...

 
<p>An iPad screenshot of the racing game "Need for Speed SHIFT" from EA. Apple's iPad hasn't been out a week yet but there are already over 830 video games that have been developed to suit the large format, high definition, multi-touch screen. REUTERS/Handout</p>