Fresh muffins? Warm undies? "Awesome" blog becomes book

Wed Apr 14, 2010 8:27am EDT
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By Belinda Goldsmith

SYDNEY (Reuters Life!) - Depressed by reading bad news daily and with his marriage failing, Canadian Neil Pasricha decided to try to focus on the positive and come up with 1,000 simple, free, awesome things, posting one each day on a blog.

Pasricha said his blog aimed to highlight life's simple pleasures often taken for granted such as finding forgotten money in a pocket, putting on underwear straight from the dryer, or fixing electronics with a smack.

Little did he realize his blog would strike a nerve and attract 40,000 people daily to join his discussions on how to enjoy the last triangle of a potato crisp at the bottom of the bag or the pleasure of laughing so hard that you cry.

Pasricha, 30, who works in human resources in Toronto, was amazed to win two Webby awards, which are known as "the Oscars of the Internet," at the same time that his marriage did break up and one of his closest friends committed suicide.

Then amid his personal dramas and woes of a economic crisis, he also sealed a book deal, with "The Book of Awesome" containing 200 of his awesome things due out this week.

"I turned the worst year of my life into my best year by focusing on the positive. On Amazon I am ranked higher than the Dalai Lama and I think it is a sign that people want optimism to come back," Pasricha told Reuters in a telephone interview.

"Every day I try to find something that is awesome, free and universal to share like popping bubble wrap, the smell of a bakery or when a cashier opens up a new lane at a store."

Pasricha said when he began his blog in June 2008 he thought he might have trouble coming up with 1,000 simple, awesome moments in life but now he is more than halfway through and ideas keep flooding in, from himself and from followers of his blog.   Continued...

<p>Canadian blogger Neil Pasricha in Toronto, February 2010. REUTERS/Sam Javanrouh/Handout</p>