Games are going 3D in wake of Hollywood's success

Thu Jun 10, 2010 6:02am EDT
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By John Gaudiosi

RALEIGH, North Carolina (Reuters Life!) - With 3D movies boosting both audience experiences and box office coffers, videogame publishers are following Hollywood's lead and developing 3D games to immerse players more into virtual worlds.

Game makers like Sony Computer Entertainment, Nintendo, Electronic Arts, Capcom, Take-Two Interactive, and Warner Bros. Interactive Entertainment will unveil stereoscopic 3D video games at the E3 Expo in Los Angeles next week where over 45,000 game industry professionals check out the big titles of the next year.

"Gamers are the early adopters and once they experience games in 3D, they're not going to want to go back," said Oscar-winning producer Jon Landau, who worked with Ubisoft last year to release the first 3D console video game, "James Cameron's Avatar."

Sony Computer Entertainment will publicly unveil its first big 3D PlayStation 3 video game, developer Guerilla Games' Killzone 3, at E3 which is running from June 15-17.

The latest installment in the bestselling science fiction shooter franchise has been developed from the ground up to take advantage of stereo 3D.

Developer Polyphony Digital is enhancing the upcoming "Gran Turismo 5" PS3 racing game into a 3D experience, which will also be on display at Sony's booth.

"3D is the natural progression of video game technology and it allows us to replicate the experience you have when driving a real car," said Taku Imasaki, producer of "Gran Turismo 5," Sony Computer Entertainment America.

Anyone who owns a PS3 can download a free firmware upgrade to turn the game console into a 3D machine that will play both 3D video games and Blu-ray 3D movies.   Continued...

<p>A visitor plays with a 'Playstation' at an exhibition stand at the Gamescom 2009 fair in Cologne August 22, 2009. REUTERS/Ina FAssbender</p>