Tech firms more trusted than Facebook: poll

Mon Jun 21, 2010 3:16pm EDT
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By Daniel Lippman

NEW YORK (Reuters Life!) - Americans trust technology heavyweights such as Apple, Google and Microsoft more than social networking sites like Facebook and Twitter, according to a new poll.

Nearly half of 2,100 adults questioned in a Zogby Interactive survey said they trusted the big three technology firms "completely" or "a lot," compared to eight percent for Twitter and 13 percent for Facebook.

But all of the companies rated higher than traditional media.

John Zogby, the president and CEO of Zogby International, said big companies have had the time to build brand equity, while Facebook and Twitter do not have the corporate identity.

"They don't have the brand equity," he added in a telephone interview.

Young adults aged 18 to 29 had slightly higher trust levels in Facebook with 20 percent and Twitter with 15 percent compared to the levels of adults of all ages which were seven percent lower for both companies.

When asked how important online privacy was to consumers, Zogby said it was huge.

"I think to a great degree, it's all about privacy," he explained.   Continued...