Wall St lawyer finds new career in cupcakes for men

Fri Jul 16, 2010 1:14pm EDT
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By Michelle Nichols

NEW YORK (Reuters Life!) - There is a Rum and Coke, B-52, Sidecar and Driller. No, they are not cocktails, but cupcakes -- for men.

When former Wall Street lawyer David Arrick lost his job during the U.S. recession, he decided to change careers and capitalize on the popularity of cupcakes in New York City.

"I saw that cupcakes were hot and cupcake businesses were thriving," he said. "But they're all very feminine and pink. A lot of them are frilly with jelly beans and sprinkles."

So Arrick put a masculine twist on the cupcake and started Butch Bakery.

He came up with 12 flavors like Sidecar, a brandy-soaked lemon cake with an orange and white chocolate ganache filling, Driller, a maple cake topped with crumbled bacon and filled with milk-chocolate ganache, and Rum and Coke, a rum-soaked Madagascar vanilla cake with cola Bavarian cream.

"When I lost my job I had to stop going to New York City restaurants a lot, I had to save money," Arrick explained.

"How was I going to do that? I was going to teach myself how to cook. I decided I would put baking knowledge and interest to good use and I collaborated with a bunch of bakers and we all got together and came up with these flavors," he said.

Two of the most popular flavors, according to Arrick, are Beer Run, a chocolate beer cake with beer-infused butter cream topped with crushed pretzels, and Mojito, a rum-soaked lime cake with mint white-chocolate ganache.   Continued...

<p>Proprietor of "Butch Bakery" David Arrick poses with a cupcake from his collection of "masculine" cupcakes during an interview in New York July 16, 2010. REUTERS/Lucas Jackson</p>