Management Tip of the Day: 2 Rules for Successful Presentations

Tue Sep 14, 2010 5:59am EDT
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BOSTON (Reuters Life!) - The Management Tip of the Day offers quick, practical management tips and ideas from Harvard Business Review and (http:\\ Any opinions expressed are not endorsed by Reuters.

"Presentations go wrong for numerous reasons, but the most common reason is poor preparation. Follow these two rules to make sure you're ready before you step up to the podium:

1. Know your audience. Speeches are about the audience, not the presenter. Before you write anything down, be sure you know who you're addressing. The size, attitudes, and emotional state of your audience should affect the length, style, and content of your presentation.

2. Tell them one thing. The sad truth is that audience members remember very little of what they hear. Keep it simple. Focus on one idea and eliminate everything that doesn't support that idea. "

- Today's Management Tip was adapted from "Two Rules for a Successful Presentations" by Nick Morgan.