Madonna launches new junior fashion line

Fri Jul 30, 2010 3:30pm EDT
Email This Article |
Share This Article
  • Facebook
  • LinkedIn
  • Twitter
| Print This Article
[-] Text [+]

NEW YORK (Reuters Life!) - The Material Girl is launching a new clothing line for juniors that will hit stores in the U.S. next week, just in time for back-to-school shopping.

Madonna teamed up with her 13-year-old daughter, Lourdes or Lola, on the collection titled "Material Girl," which borrows from the diva's punk-girl style made popular in the '80s.

Taylor Momsen, the star of television series "Gossip Girl," has been picked as the face of the brand.

"Working with Madonna and Lola has been an unbelievable experience," Momsen said in a statement. "They have such a great sense of style; each brought their personal touch to the styling for the campaign."

The fashion line will be sold in 200 Macy's stores nationwide.

(Writing by Karina Ioffee; Editing by Patricia)