Media watchdog urges advertisers to boycott $#*! TV show

Mon Aug 2, 2010 11:50am EDT
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(Editors: note strong language in title and paras 4, 8)

LOS ANGELES (Reuters Life!) - A media watchdog called on advertisers on Monday to boycott a new television comedy series titled "$#*! My Dad Says," saying the use of this type of language should not be accepted as light hearted fun.

The Parents Television Council (PTC) has written to about 300 companies that advertise on television to complain about the series airing on top-rated TV network CBS that stems from a Twitter account of the same name.

"As an advertiser, you have the power to act upon your corporate values and send a clear message to CBS and its affiliates that this type of profanity in any format has no place in primetime broadcast television," Tim Winter, PTC President, wrote in the letter.

"Associating your company with "Shit" cannot be an effective use of advertising dollars ... I suspect your products are worth more than this raunchy attempt at humor."

He asked advertisers to let the PTC know of their decision by August 15 so that the group could inform its 1.3 million members which companies would continue to be associated with the show.

The program "$#*! My Dad Says" is due to make its CBS debut at 7.30 pm on September 23 starring "Star Trek" actor William Shatner and focuses on a relationship between a cranky older man and his son.

The series is based on a Twitter feed started by struggling comedy writer Justin Halpern in 2003 which captured his own father's salty language and forthright observations.

Called "Shit My Dad Says," Halpern's Twitter feed now has some 1.4 million followers. It has produced a best-selling book of the same name and the CBS TV show involving the creators of the Emmy award winning TV show "Will & Grace."   Continued...