Move over skinny jeans, denim goes wide for spring

Wed Aug 18, 2010 4:56pm EDT
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By Alexandria Sage

LAS VEGAS (Reuters) - Women who hate skinny jeans can rejoice this spring when the extra-tight denim that has dominated the market for more than two years makes way for wide-leg cuts.

Bell-bottoms and boot-cut styles will appear in U.S. stores this spring. Many apparel watchers predict the eventual demise of the skinny that has spurred both adoration and revulsion.

"The pendulum is swinging away from skinny," said Ryan Dziadul, a spokesman for VF Corp's 7 For All Mankind. "There are millions of pairs out there. For spring, it's about bell-bottoms."

Wider-leg jeans made an appearance this week at the Magic apparel trade show, the twice-annual Las Vegas pilgrimage where retail buyers place orders for the newest looks.

Jeans makers are looking for something new to entice shoppers who have proven scarce at the check-out line since the recession.

The move comes as jeans as a category will lessen in importance this spring, experts said. Khakis and corduroy pants are expected to steal the focus, said vendors.

True Religion Brand Jeans is increasing the amount of non-denim apparel in its line to between 30 percent to 40 percent, from about 5 percent last year.

"Denim has slowed down dramatically. She doesn't want to buy more jeans," said Oscar Feldenkreis, president and chief operating officer of Perry Ellis, speaking of the female shopper. "And the jeggings trend has slowed down."   Continued...