Businesswoman launches first British halal make-up

Wed Aug 18, 2010 9:13pm EDT
Email This Article |
Share This Article
  • Facebook
  • LinkedIn
  • Twitter
| Print This Article | Single Page
[-] Text [+]

BIRMINGHAM, England (Reuters Life!) - As a Muslim, Samina Akhter was disturbed to find some of her make-up contained pig by-products so she came up with a solution -- a range of halal make-up, free from alcohol and animal products.

Under Islamic law, alcohol and certain meats are forbidden with pork especially taboo so Akhter was shocked to learn some of the products she used contained alcohol and even pig placenta.

So she devised her own make-up line, Samina Pure Make-up, launched from her home in Birmingham in June this year after two years of testing which now boasts to be Britain's first company to sell halal-certified cosmetics.

"This has been on my conscience," Akhter, 41, a mother of five, told Reuters Television.

"I realized many (make-up product) do contain ingredients that are not permissible to Muslims to eat and I just started thinking, well if it's not permissible to eat, then why should I put it on my face?"

The range, which is mainly sold online, includes items like foundation, blusher, eyeshadows and lipsticks, priced from about 8 pounds ($12.50) and is initially targeted at the almost one million Muslim woman living in Britain.

Mascara is still unavailable as the process of making a halal version is still being studied.

Akhter said in keeping with Islamic law, her make-up is made by manufacturers in Australia and Europe from plant extracts, minerals, essential oils and vitamins.

The cosmetics are certified by the independent Halal Certification Authority Australia.   Continued...

<p>Halal certified makeup is applied to Sabah Zaib in Birmingham, central England, July 28, 2010. REUTERS/Darren Staples</p>