Fashion's night out expands party to lure shoppers

Fri Sep 10, 2010 5:23pm EDT
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By Christine Kearney and Antonella Ciancio

MILAN/NEW YORK (Reuters) - Clothing retailers and big-name fashion designers in the United States and around the world joined together on Friday in festive promotional events aimed at enticing recession-weary shoppers to go on a spending spree.

"Fashion's Night Out," the brainchild of Vogue magazine editor Anna Wintour and designed to jump-start the industry from recession and encourage shoppers to visit stores, is back for a second year. This time, the events are set in 100 U.S. cities from New York to Los Angeles, Houston and Miami.

Joining in are shops in Australia, Portugal, South Korea and Turkey, along with those in fashion centers who held events last year such as Britain, Italy, France, Greece, Russia, Brazil, India, Spain, China, Germany, Japan and Taiwan.

In Milan, tens of thousands of fashion-hungry shoppers and party-goers thronged the Italian fashion capital's small streets for a party on Thursday, hoping to rub elbows with big-name designers at Valentino and Prada who offered champagne and artistic performances.

"This city, usually, is dead at night, and that's not because of the downturn," said fashion supremo Giorgio Armani, who offered a live performance of British pop band Hurts.

London events featured actress Gwyneth Paltrow and model Claudia Schiffer helping to draw big crowds.


In New York, more than 1,000 retailers and brands including designers Diane von Furstenberg, Alexander Wang and Donna Karan were set to mingle with shoppers at in-store parties.   Continued...

<p>American Vogue magazine editor Anna Wintour leaves after attending the Rag &amp; Bone women's Spring 2011 collection show during the New York Fashion Week, September 10, 2010. REUTERS/Kena Betancur</p>