France's PIXmania founder displays art collection

Fri Sep 24, 2010 7:14am EDT
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By Dominique Vidalon

PARIS (Reuters Life!) - Steve Rosenblum is known as the chairman and one of the founders of French online retailer PIXmania, one of the dotcom era success stories.

What fewer people know is that Rosenblum, 36, is also an enthusiastic art collector.

After years of frantic contemporary art acquisition, Rosenblum and his wife Chiara, are opening a 1,300 sq m (13,990 sq ft) gallery in Paris next month.

"Rosenblum Collection and Friends" includes 150 pieces by 40 international artists including Christian Boltanski, Matthias Bitzer, Christoph Buchel, Kelly Walker, or Barbara Kruger.

It will display the works The Rosenblum collected as well as works from the same artists that belong to their friends.

The space, a former photo laboratory in the up and coming 13th arrondissement, is designed to recreate the relaxed atmosphere of a home with dining room, library, kitchen and a children's area.

The couple will host dinners and encounters with artists whose work will be on display.

"We want to share the works, support the artists and show that art is not that inaccessible a thing. This is not a museum," Rosenblum told Reuters while overseeing the installation of the collection.   Continued...