Halloween spending expected to hit $5.8 billion

Fri Sep 24, 2010 2:17pm EDT
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By Phil Wahba

NEW YORK (Reuters Life!) - Whether it's ghosts or goblins or candy and costumes, Americans are ready to spend far more on Halloween this year than last, an estimated $5.8 billion, and they aren't leaving their pets out of the fun.

A survey by National Retail Federation (NRF) showed the single largest expense will be on costumes for children, adults and pets.

"This year, people are expected to embrace Halloween with even more enthusiasm," Matt Shay, the chief executive of the NRF said in a statement, noting that the pagan holiday has given Americans a welcome mental break from the stress of the economic doldrums.

Two out of five Americans plan to wear a costume this year, up from one-third last year, and about 11.5 percent of consumers will dress up their pets.

Americans will spend an average of $66.28 on Halloween, including $23.37 a costume, $20.29 on candy and $18.66 on decorations.

The total represents a 17.7 percent increase from last year and will be roughly on par with 2008 levels, according to the poll of 9,291 people.

"The early indication is that people are going to spend again," said Tony Detzi, vice president of operations of Spirit Halloween, which operates about 850 seasonal pop-up stores in North America.

"Costumes do allow you to have escapism -- for one night you are able to be whoever you want to be," Detzi said.   Continued...

<p>Avilia Palenca looks at Halloween merchandise at the new 142,000 square foot Wal-Mart during the grand opening in Chicago, September 27, 2006. REUTERS/Joshua Lott</p>