Madonna goes into global gym business

Tue Oct 26, 2010 1:09pm EDT
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LOS ANGELES (Reuters) - Madonna is to open a chain of gyms around the world that will merge fitness with entertainment, starting with one in Mexico City in mid-November.

Called the Hard Candy Fitness Centers -- named after the pop singer's 2008 album -- the 10 new gyms are planned for Russia, Brazil, Argentina, and in European and Asian cities, according to a statement released on Monday.

Madonna, 52, a keen workout, exercise and dance fan, has teamed up with 24 Hour Fitness founder Mark Mastrov. Her manager Guy Oseary is also a partner in the venture.

Hard Candy managing director Chris Dedicik said that the Hard Candy Fitness Centers would be "a one of a kind experience merging fitness with entertainment.

The gyms will provide private and group training in kickboxing, yoga, zumba, barwork, capoeira as well as weights and specially-designed programs.

"Madonna's touch will be everywhere," Mastrov said.

Madonna will officially launch the Mexico City gym on November 29.

(Reporting by Jill Serjeant, editig by Christine Kearney)

<p>U.S. singer Madonna gestures as she performs during her Sticky and Sweet tour at the O2 Arena in London July 4, 2009. REUTERS/Luke MacGregor</p>