London enjoying cocktail revival of classic drinks
By Karen Foster
LONDON (Reuters Life!) - Londoners are getting serious about cocktails.
Drinkers in the British capital are seeking out small specialty cocktail bars with sophisticated interiors which serve short, strong and often slightly bitter concoctions such as the "Sidecar," "Manhattan" or "Apple Jack," to name three.
Bars dedicated to well-crafted drinks have become so popular in London that there has been a recent burst of openings.
"I think the specialty of making cocktails and the culture and the skill behind it is suddenly becoming more apparent and people are beginning to get it and understand it," said Camille Hobby-Limon of 69 Colebrooke Row, a tiny bar in north London.
Back in fashion are strong-tasting spirits -- bourbon, rye whiskey and gin -- made using traditional recipes or newly devised instructions that give a modern twist to the classics.
Places like 69 Colebrooke Row, and East London bars Callooh Callay and Lounge Bohemia aim to lure discerning drinkers. The bars are quiet, discourage overcrowding, and have small cryptic signs outside or none at all.
These places are aimed at people over 35 who used to drink hard and go to clubs but are now looking for a relaxing evening.
"The pubs and the bars have been marketing to the early to mid-20s and forgetting there is actually a whole market of people out there in their 30s and 40s, and 50s that actually have an income and like to go out," said Hobby-Limon. Continued...