Rockers hit right note with MTV for 2011

Mon Dec 20, 2010 8:12am EST
 
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By Christine Kearney

NEW YORK (Reuters) - Rock is dead? Long live rock. The Who sang it in 1974, but they might have been talking about 2011, at least according to MTV.

The cable TV music channel on Monday releases its "2011 Artists to Watch" list of the next big acts in music, and after years of seeing rap and hip-hop acts dominate the chart, a movement back to rock 'n' roll is afoot.

Groups including U.S. pop punk band A Day To Remember, Danish rockers New Politics and retro-flavored British act The Vaccines featured prominently on the list of nine, which last year predicted the rise of rappers Nicki Minaj and B.o.B.

Singer Jeremy McKinnon from A Day To Remember said rock could still break new ground by keeping the music "honest," even in an era defined by the global influence of hip-hop.

"You have to connect with people. We write real songs, about everyday situations people can relate to," he said via e-mail while on tour in Australia.

He called making the list "crazy" and added, "We're just normal guys playing music that we want to play, and having a good time with it."

The list is compiled by a committee of experts who are part or MTV's music and talent team, headed by Amy Doyle.

She said the group considered all genres and factors such as talent, charisma, video and live performances.   Continued...