Relaxing vacation top holiday choice for many

Mon Feb 28, 2011 11:04am EST
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By Patricia Reaney

NEW YORK (Reuters Life!) - Relaxing holidays with a sprinkling of sightseeing thrown in are the most popular type of vacation for people around the globe and particularly for Germans, Brits and Swedes.

Thirty-five percent of 18,778 consumers questioned in an Ipsos/Reuters survey in 24 countries opted for a low-key break, nearly twice the number who chose an outdoor trip involving hiking, fishing, boating, sailing or camping, a family vacation with children or a cultural excursion.

Women are also more likely to prefer a relaxing break with the odd bus tour or show than men, as were the over 50s.

"Almost in every country this type of trip was number one," said Vancouver-based Dave Pierzchala, the vice president of travel research for Ipsos, the global market research company.

For 45 percent of Germans, 43 percent of Brits and 41 percent of Swedes it was their favorite type of vacation. All three countries have established economies, a holiday ethos and dreary northern winters.

"It stood out as being the most popular definition of why people get away," said Pierzchala. "If you take enough trips during the course of a year invariably you are going to take a trip where all you are looking to do is to get away, relax and see some sights."

Cosmopolitan holidays with plenty of shopping and dining, and adventure travel were the least popular overall of the six travel options offered in the poll, although nine percent of Russians wanted to take a thrill-seeking break, and 12 percent of Saudis and 11 percent of Japanese said they would prefer a cosmopolitan vacation.

Twenty four percent of Japanese also expressed a preference for a cultural vacation filled with visits to museums, galleries and festivals.   Continued...