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LONDON (Reuters Life!) - Drivers of London's black cabs have launched a LDNtaxi iPhone application which allows customers to hail a taxi online using their mobile phones.
The app calculates the caller's position using the phone's global positioning satellite (GPS) feature, then looks for black cabs nearby and alerts drivers to a potential customer.
It will then show the customer how many cabs are within a two-mile radius, allowing the phone user to decide how likely it is a cab will be available.
When a driver accepts a fare, the passenger is sent a picture of the driver, the color of his taxi and his registration number with a screen asking the customer to confirm the fare details.
When the fare is confirmed and the taxi arrives for pick-up the phone user is alerted to its arrival and asked to please meet his or her taxi as the meter is now running.
The LDNtaxi app runs on Apple's iPhone.
Reporting by Stephen Addison, editing by Paul Casciato