Faberge relaunches famous jeweled eggs

Fri Jul 8, 2011 12:28pm EDT
Email This Article |
Share This Article
  • Facebook
  • LinkedIn
  • Twitter
| Print This Article | Single Page
[-] Text [+]

By David Brough

LONDON (Reuters Life!) - Faberge, celebrated for the Imperial eggs created by Peter Carl Faberge for Russia's ruling Romanov family, has unveiled its first new collection of couture egg creations since the Russian Revolution in 1917.

Faberge has designed 12 couture egg pendants, the "Les Fameux de Faberge" collection, retailing for up to $600,000 each. Faberge is also launching "Les Frissons de Faberge," fine jewelry egg pendants at lower price points.

Faberge is now looking to re-create high jewelry eggs by using innovative design and craftsmanship and high quality gemstones, such as its one-off Diamond Egg, made from titanium, a lightweight metal, coated with 66.4 carats of intricately cut white diamonds of high clarity. The titanium structure weighs less than the diamonds.

"We bought the Faberge brand to restore the name to its historic glory," said Brian Gilbertson, chairman of Pallinghurst Resources, which invests in natural resources and is Faberge's main shareholder.

"After its century in the shadows, the house of Faberge has returned to the international market."

Pallinghurst bought the Faberge brand from Unilever in 2007 and launched a revival of the name which had been used to market mainstream cosmetics like Brut men's fragrance.

Each of the Faberge high jewelry egg pendants is unique and based on a theme, inspired by an old Russian proverb. In Russia the egg marked the renewal of spring after the long, harsh Russian winter.

In 1917, the Russian Revolution brought an abrupt end to the Romanov dynasty, and to the House of Faberge. The company was nationalized and all production closed down.   Continued...

<p>The Renaissance Egg (L) and the Resurrection Egg are displayed at the exhibition "Faberge. The Sacred Images" in the Vatican Museums, April 14, 2011. REUTERS/Tony Gentile</p>