Management Tip of the Day: A business case for going green

Tue Jul 26, 2011 10:32am EDT
 
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BOSTON (Reuters Life!) - Many companies pay lip service to the need for sustainability, but making the case for a "green" strategy can be a tough sell, says Harvard Business Review.

The Management Tip of the Day offers quick, practical management tips and ideas from Harvard Business Review and HBR.org (www.hbr.org). Any opinions expressed are not endorsed by Reuters.

"Most companies know sustainability is important for future success, but few manage to make it an integral part of their business. To do so, it has to be worth it.

Here are three steps to analyze the impact of going green:

1. Take a close look at your supply chain. Collect baseline measurements on energy, material, and natural resource usage.

2. Get a quick win. Select a pilot project based on your initial measurements that will produce concrete data quickly. For example, look at heating oil usage in one store and explore how to reduce it.

3. Expand the initiative. Once you reach the small-scale goal, expand the project to other areas. Communicate the initial results and the company's goals for sustainability to the entire organization."

-Today's management tip was adapted from "Making the Business Case for Sustainability" by Dhiraj Rajaram.

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