New BMW app lets drivers share top scenic routes

Mon Aug 15, 2011 9:13am EDT
Email This Article |
Share This Article
  • Facebook
  • LinkedIn
  • Twitter
| Print This Article | Single Page
[-] Text [+]

By Natasha Baker

TORONTO (Reuters) - Life is short -- so why not take the scenic route? That is the message BMW Financial Services seems to be encouraging with its new app, The Ultimate Drive.

Released last week, the free app allows users to discover, share and rate the world's most interesting driving routes contributed by users worldwide. By incorporating GPS, the app is also able to find routes surrounding a particular location, and will alert users when new routes are discovered in their neighborhood.

"There are plenty of sites that will show you the top roads to drive", said Pawan Murthy, of BMW Group Financial Services, which provides financing for BMW and MINI vehicles.

"The roads that are filtering up (in the app) include others that very few people have ever heard of, and that's what makes it so exciting."

So far more than 600 routes had been added to the app.

Murthy said the most interesting routes are those with the best scenery and, for drivers with sporty cars, include many twists and turns. Points of interest and restaurants or cafes with good food, also get a lot of mentions.

One user, who added a route just west of Denver that runs along North America's highest elevated public road warned drivers to "watch for bighorn sheep".

Another route takes drivers along a trip that concludes at Arkansas' oldest continually operating general store.   Continued...

<p>A BMW five series is on display at the headquarters of the German luxury carmaker in Munich May 11, 2011. REUTERS/Michael Dalder</p>