Management Tip of the Day: Communicate your company's values

Tue Sep 27, 2011 10:51am EDT
 
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BOSTON (Reuters) - Businesses often love to boast about good news, but many times missing from a firm's communications is something absolutely fundamental to its operations: its values, says Harvard Business Review.

The Management Tip of the Day offers quick, practical management tips and ideas from Harvard Business Review and HBR.org (www.hbr.org). Any opinions expressed are not endorsed by Reuters.

"Most corporate communication plans fail to convey something fundamental to a company's operations: its values. This is a missed opportunity to influence and energize employees.

Here are three ways to communicate values in a meaningful way:

1. Establish values across the company, not just at the top. If everyone doesn't feel ownership over them, the values lose meaning quickly.

2. Ask employees to help. Seek their input on how well the company is living up to its values. Involve them in keeping the company accountable.

3. Live your values. Actions speak louder than words. Be mindful of the values in every decision you make and use them to explain your motivations."

- Today's management tip was adapted from "The Business of Communicating Values" by Rosanna M. Fiske.

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<p>A woman shouts slogans through a megaphone in Lima November 25, 2009. REUTERS/Enrique Castro-Mendivil</p>