Glam Media launches social network for food lovers

Thu Feb 9, 2012 11:10am EST
Email This Article |
Share This Article
  • Facebook
  • LinkedIn
  • Twitter
| Print This Article | Single Page
[-] Text [+]

By Alexei Oreskovic

SAN FRANCISCO (Reuters) - There are magazines, television shows and books about food. So why not a social network?

That's the thinking behind online lifestyle publisher Glam Media's newest offering. On Thursday, the company launched, a social network devoted entirely to the gastronomic crowd.

The move represents an important expansion for Glam into the ever-popular, advertising-friendly world of food-related media, from restaurant reviews to recipes. In a change from its traditional practice of creating websites that showcase articles about fashion and health, Glam is betting that food lovers want a specialized social network to indulge their palates.

Users of can create profiles for the service with their existing Facebook or Twitter credentials. Once signed-on to the social network, they can follow chefs and food writers, share their own musings and dig through a recipe finder, among other activities.

Glam has enlisted more than 100 food writers and bloggers, as well as an advisory board of culinary experts including food critic Patricia Wells and Iron Chef winner Geoffrey Zakarian, to produce content for the service.

The launch of comes as Glam moves closer to an initial public offering. The seven-year-old company met with bankers late last year and is expected to file a prospectus for an offering in the second quarter, sources have previously told Reuters.

Facebook, the world's No.1 online social network, filed a prospectus last week to raise $5 billion in what would be the largest IPO in Silicon Valley history.

Glam Chief Executive Samir Arora said there was room for a specialized social network about food to live alongside Facebook. Most people will be active on three to four online social networks, Arora told Reuters in an interview.   Continued...

<p>Food is seen on a table at a restaurant at the port of El Masnou, near Barcelona, May 16, 2008. REUTERS/ Albert Gea</p>