Oscars and Meryl Streep set social media abuzz

Mon Feb 27, 2012 3:49am EST
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By Alex Dobuzinskis

LOS ANGELES (Reuters) - The Oscars gave the online community a lot to talk about on Sunday, as the number of social media comments about Hollywood's biggest night more than tripled from last year in a sign that viewers connected with the show.

This year's Academy Awards had the Web buzzing about Meryl Streep's first Oscar victory since 1983, the dangerously cut neckline of singer-actress Jennifer Lopez's dress and the striking resemblance that French producer Thomas Langmann was said to bear to the late actor Peter Lorre.

The Internet-tracking firm Bluefin Labs counted 3.4 million Oscar-related comments on Facebook and Twitter, up from 966,00 for the 2011 Academy Awards telecast.

Those numbers are likely to be significant for Oscar producers, who could point to viewers' higher level of social media engagement to win greater advertising revenues for next year's show.

"It was pretty big and pretty healthy growth from last year," said Tom Thai, vice president of marketing for the Massachusetts-based Bluefin Labs.

The Oscar celebrity most often mentioned by social media commentators on Sunday night, according to Bluefin, was Streep.

The 62-year-old actress won the third Academy Award of her career for her role as former British Prime Minister Margaret Thatcher in "The Iron Lady."

"BY FAR the best #Oscars acceptance speech belonged to Meryl Streep!," tweeted celebrity blogger Perez Hilton.   Continued...

Actress Meryl Streep accepts the Oscar for Best Actress for her role in "The Iron Lady" at the 84th Academy Awards in Hollywood, California, February 26, 2012.  REUTERS/Gary Hershorn