Southern U.S. cities are the most vain, ranking shows

Fri Jun 22, 2012 1:06pm EDT
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By Patricia Reaney

NEW YORK (Reuters) - With their balmy weather, sandy beaches and aging population, southern U.S. cities, particularly in Florida, are among the vainest in the country, according to a new ranking.

Tampa topped the list and Miami, St. Petersburg and Orlando were among the top 20 cities most concerned about appearance in a report in Men's Health magazine that studied what people are willing to do to look their best.

Other southern cities also ranked high including Plano, Texas, which captured the No. 2 spot, followed by Atlanta at No. 3 and Dallas, which came in fifth.

Matt Marion, the executive editor of the magazine, said the weather is a huge factor in explaining why southern cities are so vain.

"In Florida you have some of the highest average temperatures year round and people aren't hiding under sweaters and bulky clothes. Their bodies are on display a lot more often than elsewhere in the country," he said in an interview.

"You are on display, warts and all, and if you can get rid of some of those warts through surgery, all the better."

The magazine looked at a variety of factors to compile the ranking, including the number of cosmetic dentists, plastic surgeons and tanning salons per 100,000 people.

"It turns out that there are a lot of ways to measure vanity," said Marion, adding that ranking reflected how cities rank in relation to each other.   Continued...