Christmastime is tamale time across the USA

Sun Dec 23, 2012 9:28am EST
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By Jim Forsyth

SAN ANTONIO (Reuters) - Christmastime is tamale time in South Texas, and Valerie Gonzalez is in the middle of another busy day at Delicious Tamales, the business she has owned for 30 years on San Antonio's largely Latino west side.

Moving quickly between answering the phone and greeting customers in English and in Spanish, she says that December is her busiest month when it comes to the steamed Mexican delicacy that is a holiday tradition among Hispanic families.

Customer Jesse Villanueva, 54, of San Antonio, came to buy some for his family.

"As far as I'm concerned, it wouldn't be Christmas without tamales," he said.

Gonzalez said she is seeing something new this holiday season: She's shipping tamales all over the United States.

"We have a lot of people who have moved across the United States and there are sorts of people, all classes of people, who are finding out about tamales for Christmas," she said.

At a time when the U.S. Census Bureau reports a surging Hispanic population - one in six U.S. residents is Hispanic, a number that's expected to grow to nearly one in three by 2060 - is the tamale becoming the new fruitcake?

"I think that's true," says Margaret Zuniga-Healy of the Progresso Tamale Parlor in Hollister, California, which has been owned by her family since 1939. "As people become more familiar with Mexican American cuisine, they're willing to try more things."   Continued...

Workers prepare tamales during the holiday rush at Delicious Tamales in San Antonio, Texas, December 14, 2012. A Mexican-American tradition, tamale sales spike during the Christmas holiday season. Picture taken December 14, 2012. REUTERS/Erich Schlegel