New app finds upcoming yoga classes wherever you are

Mon Apr 15, 2013 5:14pm EDT
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By Natasha Baker

TORONTO (Reuters) - From hatha to vinyasa and everything in between, a new app helps yoga lovers find upcoming classes nearby.

Om finders, an iPhone app, detects a user's location and shows yoga classes happening at studios around them, including time and directions.

"The vision was to get more people on planet earth doing yoga," said Nancy Richardson, vice president of digital and brand strategy at Vancouver-based yoga apparel company Lululemon.

Classes can be found at nearly 7,000 studios in 63 countries worldwide and can be filtered by time and type, including hatha, power flow, vinyasa and hot yoga.

"It offers lots of different options to try different classes, types of yoga, and experience different teachers," Richardson said.

Yogis can also keep up with the schedules of their favorite instructors. The app has over 30,000 instructor profiles, which include a schedule of their upcoming classes.

According to Rachel Acheson, vice president of brand and community at Lululemon, the turnover for yoga is high. Although there are approximately 20 million people practicing yoga, about 20 percent drop out every year.

"The new people to yoga every year is substantial," said Acheson. "Finding your teacher is one of the biggest things that drives commitment to the practice."   Continued...

Yoga enthusiasts perform an open air class in front of victory column 'Siegessaeule' in Berlin July 1, 2008. REUTERS/Hannibal Hanschke